90-Day Demand Control Test
The Demand Control Test is a 90-day proof-of-concept that demonstrates marketing ROI before full investment. Measure CPL reduction, lead quality improvement, and sales attribution with controlled methodology.
Test Framework
- Baseline CPL and lead quality measurement
- Controlled campaign deployment
- Weekly performance reporting
- 90-day ROI analysis and recommendation
What You Will Learn
- True cost per lead by channel
- Lead-to-sale conversion rates
- Marketing attribution accuracy
- Scalability potential for full deployment