Boris Auto Sales & Repair

Two decades of automotive excellence and accessible financing in the heart of the Shenandoah Valley.

Boris Auto Sales and Repair: A Harrisonburg Institution Boris Auto Sales and Repair stands as a cornerstone of the Harrisonburg automotive landscape, providing reliable transportation and maintenance services since its inception in 2002. As a family owned and operated business, the dealership has spent over two decades cultivating a reputation for accessibility and diverse inventory. Located at 179 E Washington Street, the facility serves as a dual-purpose hub for both vehicle acquisitions and comprehensive automotive repair. Formally incorporated in 2006, the business is managed by Boris and Stephanie Caballero, who have overseen the dealership's growth from a boutique operation to a established local presence. Their 22 year history in the region provides them with a deep understanding of the Shenandoah Valley market, allowing them to tailor their inventory and services to the specific needs of local commuters, students, and families. ## Local Expertise and the Shenandoah Valley Connection At Legacy, we maintain a unique perspective on the operations at Boris Auto Sales and Repair due to its close proximity to our Staunton, Virginia headquarters. Located just 24 miles from our main office, we have firsthand knowledge of the dealership's team and their commitment to the Harrisonburg community. This regional connection is more than just geographical: it provides us with direct insight into how local dealerships manage vehicle merchandising in a competitive rural and collegiate market. For automotive professionals, the Shenandoah Valley represents a unique demographic mix. Harrisonburg is a vibrant hub with a significant student population from James Madison University, alongside a hardworking local workforce. Boris Auto Sales and Repair bridges these segments by offering affordable, high performance used vehicles and specialized financing. Their success in this niche underscores the importance of local market knowledge in modern automotive retail. ## Diverse Pre-Owned Inventory and Specializations The inventory at Boris Auto Sales and Repair is curated to meet the demands of drivers who require versatility. The dealership carries a wide array of cars, trucks, and SUVs from various manufacturers. Unlike single brand franchises, Boris Auto Sales offers a multi brand selection that allows customers to compare different makes side by side. ### Notable Inventory Features High Performance Engines: Search results indicate a consistent stock of heavy duty options, including vehicles with 5.3L V8 and 4.7L V8 engines, ideal for the hilly terrain of the Blue Ridge Mountains. Fuel Efficient Commuters: The dealership stocks reliable 2.4L L4 engine models and modern gasoline/natural gas hybrids for budget conscious drivers. * Diverse Mileage Range: With options ranging from late model vehicles with 37,000 miles to high mileage work trucks at 255,000 miles, there is a price point for ev...

Automotive Marketing Resources

Related Dealerships