Fields Auto Group

The Legacy of Fields Auto Group: A Premier Luxury Powerhouse Fields Auto Group represents one of the most successful family owned enterprises in the North American automotive retail sector. From its humble beginnings in 1971 with a single store in Chicago, the group has evolved into a multi billion dollar organization with a footprint that spans from the Atlantic coast of Florida to the Pacific Northwest. Today, the group is recognized not just for its volume, but for its unwavering dedication to the luxury segment, catering to a sophisticated clientele that demands excellence in both product and service. With annual revenues exceeding $2.5 billion and a workforce of over 1,800 industry professionals, Fields Auto Group maintains a competitive edge by balancing scale with a high touch, boutique customer experience. By focusing on elite brands such as BMW, Lexus, Cadillac, and Mercedes Benz, the group has insulated itself from the volatility of the mass market, instead positioning its operations in high growth, affluent corridors. ## Founding Story and Multigenerational Leadership The foundation of Fields Auto Group was laid in 1971 by an entrepreneurial vision centered in Chicago, Illinois. While the group formally references its 1974 expansion as a pivotal growth era, the core philosophy was established even earlier. The founder’s grandmother instilled a set of values that prioritized long term customer relationships over short term transactional gains. This family centric approach remains the cornerstone of the business model today. Under the leadership of Dan Fields, who has served as President of Fields Motorcars of Florida, the organization has navigated the transition from a regional player to a national contender. Dan Fields brought a hands on management style to the group, having served as a General Manager in Chicago before spearheading the Florida operations. This continuity of leadership is essential for maintaining multi rooftop governance standards across various states, ensuring that the brand promise remains consistent whether a customer is in Northfield, Illinois, or Lakeland, Florida. Supporting this executive vision is Amy Fields, who manages the Fields Foundation. This philanthropic arm of the company reinforces the group’s belief that business growth and community giving are inextricably linked. By investing in local initiatives and charitable causes, the group builds brand equity that goes far beyond traditional advertising, fostering deep seated loyalty within their markets. ## Geographic Footprint and Strategic Expansion Fields Auto Group has strategically positioned its 22+ dealerships in key economic hubs. While the group originated in the Midwest, its headquarters in Lakeland, Florida, reflects a strategic pivot toward the Sunbelt, where luxury automotive demand has seen explosive growth over the last decade. ### Florida Operations The Florida market serves as the ...